Yellowbet Kenya Enters the Market in December and Releases Official iOS App in February

NAIROBI, Kenya – February 2026 – Yellowbet officially entered the country’s online betting market in December, marking the launch of a new licensed sports betting platform in Kenya. The platform debuted with a web-based offering designed to support sports betting, casino games, and Aviator, providing Kenyan users access across multiple betting formats from launch.

The platform was built with a focus on performance and system stability. The first deployment was all about the basic functionalities and being up and running. In addition to the web version users got early access to mobile features through their browsers. This came ahead of the full release of the Yellow bet app.

Commenting on the market entry, Norman Itumo Nthiwa, Country Manager at Yellowbet, said the early priority was performance rather than speed to market. “From the beginning, the focus was on getting the basics right, particularly speed and reliability,” he said. “We wanted to ensure the platform could perform consistently before expanding into a full mobile experience.”

Platform Features

The platform offers a range of betting and gaming products available to registered users. It is based on sports betting, which covers major global and regional football, basketball, tennis, and other events. Users can place pre-match and live bets through a structured interface designed for online use.

Besides the sports markets, the platform also has a casino section with a variety of casino games. The casino section includes Aviator, a real-time multiplayer game available on the platform.

Yellowbet is a licensed betting platform in Kenya that follows local laws and responsible gaming.

Mobile App Launch in February

Following its December market entry, the platform reached another key milestone in February with the launch of its official Yellowbet Sports Betting mobile application. The app is now available for free on the Apple App Store, providing users with a dedicated mobile experience and full access to the platform’s core features.

It is worth noting that only licensed and fully compliant brands are approved for publication on the App Store, making the app’s availability an additional indicator of the platform’s credibility and trustworthiness.

The mobile application mirrors the web version of the platform, with the interface optimized for touch controls and smaller screens. Users can manage their accounts, place bets, and access gaming content seamlessly while on the move.

Due to regulatory and distribution limitations, the app is currently available for download only to users located in Kenya. In other regions, the application may not be visible or accessible in the App Store.

Accessibility, Safety, and Ongoing Development

Accessibility and reliability are still the focus on both web and mobile platforms. The systems are built to always work well whether the user is on a different device or network condition, which accurately reflects the real situation of local users accessing and interacting with the service.

Features that facilitate responsible gaming are how the platform protects users. Through these tools users can be aware of their behavior and limit themselves, thus getting the right guidance towards wise and safe participation.

Market Context and Early Direction

In Kenya’s online betting scene, efficient mobile usage and platform stability have become fundamental user demands. Yellowbet entered the market at a time when local audiences were highly active, well informed, and increasingly selective about the quality of mobile-first betting experiences.

From day one, the platform adopted a deliberate growth strategy rather than pursuing rapid expansion. The focus was placed on technical stability, consistent performance, and overall system reliability as the foundation of the product. This approach ensured that the infrastructure was capable of handling real user activity before scaling to a broader audience.

Through a gradual rollout, the platform was introduced to users at a controlled pace, while performance and user behavior were continuously monitored. This allowed the company to grow responsibly without compromising speed, reliability, or service quality.

As a result, the platform has been able to support rising demand while delivering a consistent experience across devices and betting formats.